CTR (click through rate) and CTOR (click to open rate) are two KPIs (key performance indicators) or metrics that are used in email marketing to gauge the performance of an email campaign. If you are using a consumer email marketing services sending platform such as MailChimp, Constant Contact, Aweber, etc., they may not display CTOR. … Continue reading \"Email Marketing: Difference between CTR vs CTOR (Click Through Rate vs Click to Open Rate)\"
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